Information We Collect
Contact Information: We may collect the names and user names of our customers and other visitors. Additionally, we may collect your purchase history, billing and shipping addresses, phone numbers, email addresses, and other digital contact information. We may also collect information that you provide us about others.
Payment Information: When you make a purchase, we collect your payment information, including information from your credit or debit card, check, PayPal account or gift card. If you apply for an Laikee Store credit card, we may collect information related to your application.
Returns Information: When you return a product to our stores or request a refund or exchange, you may be asked to provide your name, address, phone number and information that identifies you, such as your driver’s license.
Demographic Information: We may collect information about products or services you like, reviews you submit, or where you shop. We might also collect information like your age or gender.
Location Information: We may collect location data from your IP address, and Our mobile websites and applications may collect location data from your mobile device.
Employment Information: If you apply for an employment opportunity, you may provide us with certain personal information about yourself (such as information contained in a resume, cover letter or similar employment-related materials, or any applicable pre-screening questions).
Other Information: We may collect any of the information or content that you provide through the Site. If you use the Site, we may collect information such as the type of browser and operating system you are using. We might also track the pages you visit, look at what website you came from, or what website you visit when you leave us. In our stores, we may use various systems, including cameras, to prevent fraud and promote security.
How We Collect Information
We collect information directly from you. The following are a few examples of when we collect information from you:
- During Site or survey registration
- In connection with an online or in-store purchase
- If you use an online forum, submit a question to us or provide us with comments or reviews or contact our call centers
- If you upload or share a photo or other digital content through our Site or via social media interactions on third party websites like Facebook or Twitter
- If you register for a loyalty program such as Insider Perks or apply for an Laikee Store credit card
- If you participate in a sweepstakes, contest, promotion, program, clinic or workshop
- If you request a quote, warranty or other information
- If you return a product or use a rebate
- If you request we send you an electronic copy of your in-store receipt
- If you apply or inquire about employment
- In connection with your interactions with us as a registered user of the Site
We collect information from you passively. We (including through the use of a third party service provider) may collect personal and other information about users over time and across different websites when you use the Site. For example, we may use tracking tools like browser cookies, flash cookies, and web beacons. We may also collect or receive information from our mobile applications and others’ applications.
We collect information from other sources. We may get information about you from third party business partners, like an updated address from a shipping vendor.
We collect information from our affiliates. We may get information about you from a company controlled by, or under common control with Laikee Store (“Affiliates”).
How We Use Information
We use the information we collect for our business purposes, including:
To respond to your questions and requests. Examples include fulfilling orders, ensuring proper delivery or providing services (such as delivering an electronic copy of your receipt); administering your participation in a contest, sweepstakes or other promotion or sending you prizes you might have won; registering you for a particular website, loyalty program, or extended warranty service or providing you with information regarding such programs or services; processing a return; or responding to a product or service review
To improve our products and services. We may use your information to make Site, mobile application, or product and service improvements and use that information to provide measurement services.
To look at website trends and customer interests. We might use your information to customize your experience with us. We may also combine information we get from you with information about you we have received from third parties or publicly available sources to assess trends and interests.
For security and loss prevention purposes. We may use your information to protect our company, our customers, or the Site. For example, we might use cameras in our stores to track store traffic or our stock or otherwise administer our loss prevention program. We use information collected in the course of a merchandise return to process and track returns and to help detect and prevent fraud.
For our marketing. We may
send you communications about special Laikee Store promotions or offers via
regular mail, email, or other electronic channels, including ads on social
media platforms. We may send you emails if you have registered on the
Site including enrollment in Insider Perks or application for an Laikee Store
credit card and indicated you want to receive this information or if you gave
us your information in one of our stores. We may also notify you of new Site
features or product and service offerings. If permitted, we may also send
information about offers from our Affiliates and other companies we think you
might find interesting. We may use information to deliver you marketing
communications (including online ads) based on your interests. For
example, if you view a product on the Site, you may see ads for that product on
our or third party websites and applications.
For other uses we may disclose to you. We may also use personal information with your consent, and as otherwise permitted or required by law.
From time to time we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. In such cases we might rent, exchange, share and/or cross-reference information, including contact information about you that will enable such persons or entities to contact you regarding products and services that may be of interest to you. To serve you better, we may combine information you give us online or in our stores. We may also combine that information with publicly available information and information we receive from or cross-reference with our select partners and others, including providers of third party cookie and other third party browsing and use data. We use that combined information to enhance and personalize the shopping experience of you and others with us, and to recognize our customers so that we can communicate with you directly about our products and events that may be of interest to you, and for other promotional purposes.
We may share your information for our business purposes and as legally
required or permitted, including:
With third parties who perform services on our behalf. We share information with our service providers, such as our delivery service providers who ship and deliver your online orders. We might also authorize our service providers to collect information on our behalf. Some service providers may be located outside of the United States. We might also share information with the vendors and manufacturers of our products and services to respond to your reviews and questions.
To offer financial products. We may use service providers or other third parties to offer financial products, such as the Laikee Store credit card. We may share personal information about our consumers with these entities in order to provide you with tailored information about products and services and special offers. These entities also have their own privacy statements that set out the manner in which they will collect, use and disclose personal information. We encourage you to review each entity's privacy statement at the time you submit your application for such financial products.
To provide extended warranty services. If you purchase a warranty service you will be required to provide information such as your name and address to our warranty service providers. While these service providers are limited by contract in the way they may use your information to provide warranty services, we encourage you to review each service provider's privacy statement at the time you submit your personal information for such services.
With any successor to all or part of our business. For example, if all or part of our business is sold we may sell or disclose our customer list in preparation for or as part of that transaction.
If we think we have to in order to comply with the law. For example, we will disclose information to respond to a court order or subpoena. We may also disclose information if a government agency or investigatory body requests it.
With our business partners. For
example, we might share information with one of our Affiliates or a business
partner who is running a joint promotion with us or who provides a product or
service in partnership with us.
To protect us. For example, we will disclose information if we suspect fraud. We will also share information as part of an investigation. We may also disclose personal information to assist us in collecting a debt owed by you.
Connecticut Privacy Rights. Connecticut law requires any entity that collects Social Security numbers from Connecticut residents in the course of business to create a privacy protection policy and to publish or display it publicly. It is our policy to protect the confidentiality of Social Security numbers in our possession from misuse and improper disclosure by maintaining and enforcing policies and physical and electronic safeguards against misuse and improper disclosure. Unlawful disclosure of Social Security numbers is prohibited, and access to them is limited to personnel who need access to such information in order to perform their job functions.
Our Sites and Children
Our websites are not created for children. To our knowledge we do not collect information online from children. If we become aware that we have inadvertently received personal information from a visitor under the age of thirteen on our Sites, we will delete the information from our records. If you are a parent or guardian and think we have information about your child, please contact us immediately as indicated below.